#18 Museum of Brands, Packaging and Advertising

My name is Ana Garcia and I would like to adopt the Museum of Brands, Packaging and Advertising.

Museum of Brands, Packaging and Advertising (Photograph courtesy of Museum of Brands)

Museum of Brands, Packaging and Advertising (Photograph courtesy of Museum of Brands)


Tell us a bit more about yourself

My name is Ana Garcia, I am originally from Spain but I have been living in London for five years now and I absolutely adore this city. I am currently working as a Marketing Executive at International Art Consultants, an art consultancy that provides services to both corporate and private clients. I am also studying Arts Management at Birbeck University and in my spare time – which is not much these days – I try to keep updated with the latest cultural events happening in this vibrant city.

Tell us a bit more about your adopted museum
My adopted museum is the Museum of Brands, Packaging and Advertising. It houses the private collection of consumer goods owned by Robert Opie, which encompasses over 12,000 objects and covers a century of British history. It is located in Notting Hill (Central London) but the original museum was founded in Gloucester in 1984. The permanent collection is displayed in a small but distinctive space conceived as a time- tunnel where the visitor can enjoy an array of objects ranging from the Victorian era to the present day. Along with the permanent collection, the Museum devotes dedicated rooms to Branding and Packaging and showcases temporal exhibitions.

Why have you chosen to adopt this museum?
The reason why I have decided to adopt this museum is because I strongly believe it is a place that everybody should visit at least once – if no more! The venue is unique, the staff (both Museum employees and bunch of volunteers) is friendly, approachable, enthusiastic and always willing to help and offer the visitor an enjoyable experience. The selection of objects mirrors the key social and historic events of each era and it is appealing to both young and more senior visitors. The museum offers bespoke resources for students from different ages and disciplines (graphic design, marketing, business…) and its Education programme covers a broad range of curriculum criteria. Besides, the café space and the Museum shop add extra entertainment – you can watch old TV ads while enjoying fresh coffee or browsing through the shop shelves for scrap books, postcards, gifts and retro sweets.

Why would you recommend people visit?
The Museum of Brands is one of its kind – because of the theme of the collection, how the objects are displayed and their dedicated staff. It is homey and welcoming and people will appreciate that the moment they step in and are greeted by a smiley front-of-house team. The collection is unique, well documented and it appeals to different tastes and group ages. Ticket prices are reasonable but also the museum often launches price promotions (i.e. 2×1) to make it even more affordable. The collection is regularly updated as well as products at the shop, which has become a great asset on its own. I highly recommend people to visit the Museum of Brands; I have done it so many times and I will certainly do it again – it’s a new experience every time, an enjoyable way of understanding British culture and it helps me appreciate how consumer products are an indispensable part of our past and definitely our future.

How would you sum up your museum in three words?
Must-see, Unique, Multidisciplinary

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